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Sales & Marketing
An Introduction to Marketing
This free online course introduces you to marketing. We provide basic advertising skills to enable you to influence the decisions and buying habits of prospective customers. This means using marketing to build stronger relationships and brand awareness to increase income and we can help you sharpen your marketing skills to add more value to the workplace. Effective marketing can help you rise above the noise and chatter of the Information Age.
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An Introduction to Marketing
Create and strengthen your customer relations to boost profit and productivity with this free online marketing course.
This free online course introduces you to marketing. We provide basic advertising skills to enable you to influence the decisions and buying habits of prospective customers. This means using marketing to build stronger relationships and brand awareness to increase income and we can help you sharpen your marketing skills to add more value to the workplace. Effective marketing can help you rise above the noise and chatter of the Information Age.
A short ad will play before each lesson.
8 Lessons
Creating Customer Relationships and Value
In this module, you will learn how to build strong customer relationships and value through marketing. You will also learn how marketing benefits the different stakeholders of society, the elements of an organization's foundation which include its core values, mission, and culture. The purpose of environmental scanning, the concept of social responsibility, and the factors influencing ethical and unethical marketing decisions will also be discussed.
1.Learning Outcomes
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2.Marketing Mix Factors and Consumer Needs
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3.How Customer Relationships are Built
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4.Marketing and Organizational Strategies
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5.Strategic Marketing Process
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6.Market Environmental Scanning
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7.Ethical Behavior and Social Responsibility in Marketing
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8.Lesson Summary
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7 Lessons
Understanding Consumer Behavior
1 Lessons
Course assessment
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