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Sales & Marketing
Diploma in Marketing Management
6-10hrs
beginner levelThis free online marketing management course will show you the main aspects of and tools involved in important market research processes today. You will also be shown the main marketing strategies that suit different types of companies, and how to evaluate marketing strategies. This will teach you marketing management skills in a simple, straightforward manner, and give your marketing skills and résumé a valuable boost.
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Diploma in Marketing Management
Learn about marketing management and modern market research techniques with this free Marketing Management course.
This free online marketing management course will show you the main aspects of and tools involved in important market research processes today. You will also be shown the main marketing strategies that suit different types of companies, and how to evaluate marketing strategies. This will teach you marketing management skills in a simple, straightforward manner, and give your marketing skills and résumé a valuable boost.
Course description
Course moduleA short ad will play before each lesson.
Module 15 Lessons
Introduction To Marketing
In this module you will learn about the process of marketing. You will learn how the marketing process operates and be introduced to core marketing concepts. You will also be presented with real-world examples of good and bad marketing practice.
1.Learning Outcomes
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2.Defining Marketing
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3.Core Concepts in Marketing
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4.Case Studies
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5.Lesson Summary
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Module 25 Lessons
Marketing In The Modern World
Module 35 Lessons
Competitor Analysis Introduction
Module 45 Lessons
PESTEL Framework And Competitive Analysis
Module 51 Lessons
Diploma in Marketing Management - First Assessment
Module 64 Lessons
The Marketing Information System
Module 76 Lessons
Marketing Research
Module 84 Lessons
Marketing Research II
Module 94 Lessons
Sampling Methods
Module 104 Lessons
Data Analysis
Module 111 Lessons
Diploma in Marketing Management - Second Assessment
Module 121 Lessons
Course assessment
Comments5 Comments
Babotseng M.Augugust 28, 2025
I enjoy every lesson, anyone can do it just the way like i did. Overral best and friendly to any learner
Dr. Uqbah I.May 17, 2025
Great course
Kenneth M.February 13, 2025
Finally completed my Marketing Management Diploma and it was a fantastic experience, thank you Alison for your contribution towards my skill upgrade.
I have loved every moment of it.
Dancan A.Augugust 06, 2024
The flexibility of the online platform allowed me to learn at my own pace, balancing my studies with other commitments. The course materials were comprehensive, and the real-world examples helped me apply what I learned directly to my work.
Moses Mwambe S.Aprpril 13, 2024
This course has excellent modules that has shaped me into a professional Marketer
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