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Sales & Marketing
Diploma in Marketing Management
6-10hrs
beginner levelThis free online marketing management course will show you the main aspects of and tools involved in important market research processes today. You will also be shown the main marketing strategies that suit different types of companies, and how to evaluate marketing strategies. This will teach you marketing management skills in a simple, straightforward manner, and give your marketing skills and résumé a valuable boost.
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Diploma in Marketing Management
Learn about marketing management and modern market research techniques with this free Marketing Management course.
This free online marketing management course will show you the main aspects of and tools involved in important market research processes today. You will also be shown the main marketing strategies that suit different types of companies, and how to evaluate marketing strategies. This will teach you marketing management skills in a simple, straightforward manner, and give your marketing skills and résumé a valuable boost.
Course description
Course moduleA short ad will play before each lesson.
Module 15 Lessons
Introduction To Marketing
In this module you will learn about the process of marketing. You will learn how the marketing process operates and be introduced to core marketing concepts. You will also be presented with real-world examples of good and bad marketing practice.
1.Learning Outcomes
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2.Defining Marketing
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3.Core Concepts in Marketing
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4.Case Studies
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5.Lesson Summary
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Module 25 Lessons
Marketing In The Modern World
Module 35 Lessons
Competitor Analysis Introduction
Module 45 Lessons
PESTEL Framework And Competitive Analysis
Module 51 Lessons
Diploma in Marketing Management - First Assessment
Module 66 Lessons
Marketing Information System and Introduction to Marketing Research
Module 76 Lessons
Marketing Research Methods and Designs
Module 86 Lessons
Sampling Methods and Data Analysis
Module 91 Lessons
Diploma in Marketing Management - Second Assessment
Module 101 Lessons
Course assessment
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